In your door to the door of the online delivery of a certain stimulus, only the packaging box is beautiful, to zoom in pleasure. Stickers! flash!

Brands such as Glossier and Net-a-Porter invest heavily in beautifying e-commerce, providing shoppers with bright boxes, ribbons and other Coca-Cola to make the purchase feel more special. The whimsical packaging even sparked popular on YouTube and Instagram, though the strange devanning genre. But what are these additional costs? If 20 seconds after the garbage finally stopped in the trash, what is worth it?

These are all NOAA has been thinking, because the men's street brand is the two former two former top design director Brendan Babinsen (Brendon Babenzien) began. Yesterday, Babenzien passed an essay called "Our Packaging Absorb", allowing customers to engage in this internal conversation. Openly, Babenzien admitted that Noah had kept its packaging simple, which disappointed some customers. The company chose to send the product by paper mail instead of plastic, but the envelope was not always kept sealed, and some customers were so dirty or damaged. Noah is currently reviewing how to improve the cardboard boxes packaging of the proposal, but still increasing waste.