Do a packaging box design, sometimes to launch a new product, sometimes for the original product replacement and its packaging box to improve the introduction of new packaging box is not necessarily the listing of new products. Product marketing planning affects the packaging design direction, therefore, to confirm the product is designed to carry out the packaging design work the most basic understanding. No matter how the design motive, fully understand the needs of consumers is essential, which requires designers to have a certain understanding of the market:

(1) if the introduction of a new product, it is necessary to study the target market, how to target the consumer group to develop the corresponding design;

 (2) if it is the replacement of the product, then it is necessary to consider the advantages of its original brand packaging box need to inherit; (3) If the product is redesigned, it is necessary to understand whether it is to develop new markets or to reverse The decline in the sales situation, its similar product sales, what advantages and disadvantages, the existing design which can learn from the strengths and weaknesses;

 (4) If it is the existing product packaging (old goods new), in order to meet the needs of different channels or people, the same content will be different due to the use of different packaging design, in general, Low concern, through the packaging of ingenuity to stimulate consumer desire to buy. In short, the more fully understand the customer situation, the more accurate positioning of the market, the final design effect is better