In all the factors that make up the product packaging, the color can be the earliest and most pleasant to touch the human response, more than 80% of the information from the visual, directly stimulate the desire of consumers to buy, and some market scholars even think that color is decided to sell the A factor. Therefore, the color should be one of the key elements that affect the success of packaging box design. 

(1) the color and packaging box of the care is mainly through the external packaging color to reveal or reflect the inner packaging items, make a look at the packaging can be basically perceived or think of the inner packaging of what. Although some of the packaging from the main colors do not look like the above as the use of goods similar to the color of the property, but in its packaging picture in a very clear color of the pen color, color, color or highlight the color Of the concentrated content. 

(2) color and color contrast relationship between color and color contrast relationship between many goods packaging is the most easy to perform but very difficult to grasp things. In Chinese calligraphy and painting often popular such a sentence: airtight, sparse can run, in fact, that is a contrast relationship. Performance in the packaging design, the general comparison of the following aspects: the use of the depth of color contrast, the use of color contrast, the use of color point of view, the use of color contrast, the use of color contrast, color use Contrast contrast and so on. The above color contrast is entirely because a pattern needs to be contrasted by different colors and the performance of a way, but this pigment is the composition of the entire packaging elements essential elements, and some patterns are even clever combination of different colors. Therefore, in the study of packaging design process, if you do not pay attention to grasp the color and color of their own contrast, it is impossible to talk about the design of a good packaging box to the pattern. 

(3) the combination of color and other factors In the packaging design, the use of color should also consider the color psychological and social factors, such as color caused by psychological reactions, color feelings and symbolic, color of the pleasant, color and appreciation of habits problem. The handling of these problems will directly affect the sale of goods. According to the inherent color of goods or commodity properties, the use of visual color is an important means of design with color. The use of the color of the product itself in the packaging of the color reproduction, is the most able to give people the same kind of association, so that the inner objects have a basic concept of the impression. Of course, there are also the opposite of the phenomenon, some design experts bold use of color contrast, but also to achieve better and more surprising effect, but it should be noted that if the pocket is not good, will be counterproductive.