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Product packaging design experience

release time:2017-07-06 hits:

With the development of science and technology, all products need to achieve the function of the form carrier is getting smaller and smaller. In this case, the product needs more and more suitable packaging to fully reflect the characteristics of the product itself, quality and advantages. Good products need to meet the consumer's heart and aesthetic needs of the appearance of color design to enhance the added value of products to meet the emotional needs of consumers. Because people in contact with a new product, the first contact is the color of this product. A good product color design can make the product at the start to win the competitive advantage. 

Product packaging design

Packaging box is the first time people contact with the brand of media, is often exposed to the. Packaging is not just the face of the brand, but also a powerful sales tool. It stimulates the purchase and build brand loyalty to influence the brand's market positioning and consumer habits. To ensure that the packaging program and brand strategy to seamlessly. Packaging design work so that the brand in real life at your fingertips, from the visual, tactile and functional point of view to plan packaging, enhance the brand image. The design team has a deep understanding of the shoppers. Through all aspects to develop packaging design system, and strive to be the first time in the product on the shelves will be able to convey consistent, powerful and attractive information.


A product of the packaging directly affect the customer to buy the psychological, product packaging is the most direct advertising. Good packaging design is one of the important means to create profits. Strategic positioning accurate, in line with consumer psychology product packaging design, can help enterprises in many competitive brands stand out.


Product  packaging design covers product container design, product packaging design, tag, label design, transport packaging, and gift packaging design, carry bag design is an important factor in product promotion and best-selling.


Excellent packaging, not only in the store will attract the attention of customers, but also to further enhance the product, any well-known enterprises can not ignore the market strategy.

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