Do a good job packaging design, should understand: design skills, product-related information, brand communication-related information, industry information, market planning strategy, advertising strategy. First of all, to understand the packaging design involves several aspects: the purpose of existence, sales channels, to achieve results.

1. design skills: This is the essential basic skills, which is a good idea to analyze the electronic presentation of the way.

2. Product-related information: This is the fundamental, do not understand the product, equal to the source of water, not targeted. What do you need to know? Product features, features selling points.

3. Brand-related information: a good packaging box is not only good-looking, and it is an effective carrier of brand communication, so in the packaging design, it should take into account how the brand gene, brand culture and ideas into the method into Packaging, and this allows consumers to buy at the same time, the brand has a good impression, is conducive to long-term brand awareness.

4. Industry information: any product will have an industry characteristics, the loss of this common, consumers are difficult to admit, then you need to understand the industry's information, and in the design, to go beyond the industry half-step.

5. Market planning strategy: a good product launch will have a matching market strategy, so this is to understand.

6. Advertising strategy: only with the advertising strategy of the organic combination, in order to allow products and advertising into one, the match.