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The main function of cosmetic packaging

release time:2017-08-03 hits:

Cosmetics outsourcing material is an extremely important and can not ignore the link. So what is the main function of cosmetics packaging box material mainly reflected in what?

 

1, cosmetic packaging performance characteristics of the function

 General cosmetics are mostly liquid, liquid or paste, do not have a clear appearance. Must be through the exquisite, unique cosmetics packaging box design, to show its own characteristics. Therefore, cosmetics generally rely on packaging box , in order to sell well. From the consumer's heart, first of all to attract the attention of consumers, and then lead to consumer desire to buy, that is, only the packaging of cosmetics caused by people's attention, will occur after a series of acts, according to the human eye activities, The color reaction is the fastest. The power of the packaging may depend on how to reconcile the color contrast so that it is lively and eye-catching in the store, after buying home soft and not dazzling. When the consumer is attracted to the cosmetics display stand before the stop, if the packaging box so that it does not buy, then the packaging box design is a failure. Can be fashionable, eye-catching, dynamic, interesting packaging design and the use of new, cosmetics manufacturers is one of the means of winning. To the well-known Procter & Gamble, for example, the new "exciting cool" bath brand bottle material to change the hard plastic texture of the past, and choose a more humane soft plastic, so, in virtually, increased The affinity of its products. Can be said to "shock cool" the successful launch, and the choice of cosmetic packaging box materials have a great relationship.

cosmetic packaging performance characteristics of the function

2, cosmetic packaging to improve the grade function

 

In people's daily life, cosmetics are becoming indispensable supplies, cosmetics in the beautification of life at the same time also formed a huge business opportunities, can not be ignored consumer market, a variety of skin care concept is endless, all kinds of packaging box contests, dazzling The Many products not only sell the effect, but also sell fashion and culture. Cosmetics fashion and culture is usually what we call the taste, how to taste the cosmetics, in addition to product advertising and product display and other aspects of the counter, the cosmetic packaging is an important part. Decent packaging can not only directly stimulate the consumer's senses, but also the product's taste can be reflected most vividly, so that cosmetic packaging box as a product "coat", not only in full bloom, the protection of product features, but also must have to attract to buy, Guide the role of consumption.

cosmetic packaging to improve the grade function

3, cosmetics packaging to improve the value of function

 Cosmetics psychological value of a great role, the same a 4g or so lipstick, Shiseido, CD, Lancome, Givenchy and other prices up to a few hundred dollars, while the domestic brand lipstick price is generally only tens of dollars or even lower, which It covers the appearance of the product itself, packaging and decoration, trademarks, corporate image and other factors of psychological value.

cosmetics packaging to improve the value of function

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