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How should high-end cosmetic gift boxes be designed to attract consumers?

release time:2018-11-19 hits:

Cosmetics are one of the most popular items for girls. Clothes and cosmetics, this is something that girls can't live without for a lifetime. Many businesses are targeting this market, working on these two items. For example, cosmetics, many companies want to bundle sales to get more sales. Just as a woman is a carefully calculated visual animal, the design is exquisite, and the high-end cosmetic gift box that is more reasonable than the single product comes into being. It is very popular.

How should high-end cosmetic gift boxes be designed to attract consumers?

However, there are a lot of merchants selling high-end cosmetics gift boxes. How to design them to make their own gift boxes unique, and they will attract consumers' attention at once. This involves a lot of design points.

The first thing we should pay attention to is the problem of color matching. Because the high-end cosmetics gift box is aimed at the customer group are female friends. Therefore, in the color matching, we must choose the color of the female. Black, gray, this color for the male group is generally not used. The relatively tender colors of pink are generally not used on high-end gift boxes. It is often used in purple, bright blue, etc. It can highlight mature and elegant colors, and it is also the most popular among female groups.

After finishing the color scheme, the second thing we should pay attention to is the material of the gift box. High-end cosmetics gift boxes are not vague because they are more advanced to the group. Commonly used carton packs are generally not used on this level of gift box, of course, can be used as a separate package inside. On the outer packaging box, we generally use a gift box with a silk or flexible fabric material for packaging. The inner lining is generally silk. This will look very upscale.

In addition to materials and color schemes, high-end cosmetic gift boxes also require pattern design and gift box decoration. In the design of the pattern, we generally do not use the pattern of the spokesperson, which will look a bit vulgar. On the contrary, we usually use some beautiful hollow patterns or laces, and the gift box can also be decorated with other materials.

The above is some personal insights on how high-end cosmetic gift boxes should be designed. Of course, the current trend is changing rapidly, and the current aesthetic standards are not necessarily suitable for the future. But the design standards for high-end gift boxes are not going to change too much. Because the customer groups that buy high-end gift boxes are generally mature women, unlike young people, their aesthetic concepts are more mature.

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