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How to design a box to get the customer's heart?

release time:2019-01-29 hits:

Cosmetics are indispensable items in our lives. Especially for women, the purchase of cosmetics is a headache. Products that use high-end cosmetic gift boxes tend to attract women's attention. There are many participants in the cosmetics industry. It is very difficult to participate in a piece of their own, so how can a cosmetics company win the hearts of customers in the gift box context?

How to design a box to get the customer's heart?

The gift box is part of the cosmetics. The quality of the cosmetics can be seen from the gift box. From the perspective of women's shopping, the more beautiful the cosmetics, the more they are favored by the cosmetics. So the first thing the makeup company needs to do is to look at the appearance of the gift box. effort. There are a lot of precautions in the style of appearance. The first choice is the choice of color. Generally, the cosmetics company will put the color of its own products on the packaging box, and achieve the purpose of packaging through simple LOGO, which not only promotes cosmetics very well. Brand, and as one of the simplest mobile advertising, the box enhances the public awareness of the product.

 

Many users will think that users will not pay attention to the information on the box. In fact, users will generally browse the information when they get the box. Therefore, for cosmetic companies, the information on the packaging box is particularly important. It can be related to the company, such as the quality certification standard for production, the date of production, the materials used, the contact number of the manufacturer and the after-sales service information. In fact, for the customer, the package itself plays the role of product use instructions, cosmetics companies can put their own information on cosmetics for practical purposes.

 

High-end cosmetic gift boxes need to reflect its distinctiveness. Therefore, it is very important to integrate some intrinsic things besides the shape at the time of design, including product culture and some design concepts of cosmetics, so that customers can always perceive the uniqueness of products, materials of cosmetic packaging boxes. It is also a factor to be considered when designing, and it needs to be integrated with the nature of the cosmetics itself.

 

Finally, cosmetics companies need to find a suitable gift box manufacturer, because the cosmetics in the process of use, the gift box is not only a cosmetic modification is a protective effect, so the quality of cosmetic packaging is particularly important.

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