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Talking about the design characteristics of cosmetic packaging

release time:2019-03-11 hits:

Cosmetics is a commodity used by every woman. Of course, its consumption speed is also relatively fast. In the whole FMCG industry, the packaging of cosmetics is specially designed. The packaging of cosmetics has two meanings. One is to protect cosmetics. Second, you can advertise for cosmetics, then what are the characteristics of cosmetic packaging when designing? Here are some examples of high-end cosmetic gift boxes, we can refer to them.

Talking about the design characteristics of cosmetic packaging

First, the design of cosmetic packaging has a certain purpose.

Because cosmetic packaging is designed, it needs to be positioned according to the brand's thinking. What kind of positioning and ideas this cosmetic will embody, so that cosmetics have different characteristics from other packaging, because a cosmetic has a certain consumer group. There are also fans of it, and cosmetics is a necessity for life. There are many manufacturers that produce it. How to make cosmetics have good competitiveness. In addition to the quality of the products themselves, we must rely on the power of packaging.

 

Second, cosmetic packaging design has its own unique characteristics.

A cosmetic belongs to a product. When designing, it should be made unique. It can express the connotation of this cosmetic, let people understand that this cosmetic brings different ways to our life, and let people have in life. Different experiences, especially female consumers, pay more attention to the appearance of cosmetics when purchasing cosmetics, so good packaging has become one of the reasons consumers choose this product.

 

Third, the packaging of cosmetics also reflects the brand image of cosmetics companies. many products produced by cosmetics manufacturers will reflect their own brand image, which can bring more consumer groups to cosmetics, a good corporate image can people more Accepting this product, so in the cosmetics packaging design, the designer will add the logo of the company's brand elements into the logo.

 

From the above points, we can see that this special product of cosmetics needs packaging that conforms to its own characteristics and advantages to promote and protect cosmetics. A complete cosmetic packaging, in addition to reflecting the beautiful appearance of cosmetics, will also be a cosmetic case. The internal structure has been taken into consideration, reflecting more use functions in the packaging design of cosmetics, which requires the design of cosmetic packaging to have certain functional characteristics.

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