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What is the difference between e-commerce packaging and traditional packaging?

release time:2019-04-22 hits:

Whether it is the form of shopping, the form of merchandise display, or the purchase behavior of consumers, online shopping  e-commerce packaging and physical store shopping traditional packaging is very different, and the nature of the two products packaging is also very different.

What is the difference between e-commerce packaging and traditional packaging?

Packaging design direction

 

When consumers shop in a physical store, they often choose through the custom packaging boxes of the goods. the under the premise of ensuring the protection performance, the packaging is mainly based on the promotional function, and the visual elements in the packaging design (graphics, The colors shopping, shopping, and Consumers pay attention to the practical functions of the goods themselves, and the requirements for their products, and even consult with the sellers through the network to obtain the products to be purchased. Packaging are limited to ensuring that the goods are safe to the home. Ping products focuses on the online product display design and the safety design in the circulation process.

 

Packaging design direction

 

When consumers shop in a physical store, they often choose through the custom paper boxes of the goods. Therefore, under the premise of ensuring the protection performance, the packaging is mainly based on the promotional function, and the visual elements in the packaging design (graphics, colors, characters and their forms) There are strict requirements to stimulate consumers' desire to purchase through excellent packaging design. Online shopping packaging is not the case. In the online shopping mode, the products sold are displayed through detailed texts and detailed pictures. Consumers can know the relevant information of the products themselves, and even consult with the sellers through the network to obtain the products to be purchased. More detailed information. Here, consumers pay attention to the practical functions of the goods themselves, and the requirements for their packaging are limited to ensuring that the goods are safe to the home. Therefore, the packaging design of online shopping products focuses on the online product display design and the safety design in the circulation process.

 

Display display design is different

 

Usually, when consumers shop in department stores and supermarkets, they see goods with packaging patterns displayed on the shelves, and the front images of the products will face consumers. Therefore, the front of the custom product packaging is generally designed to be simple and clear, attracting consumers. eyeball. Consumers can understand the goods through specific information on the product display and packaging, and can also view the products in their hands for comparison, selection and purchase. In the online shopping mode, the merchant displays the details of the merchandise to the consumer by packaging the pictures of the various angles of the goods or commodities on the webpage. Moreover, when a consumer searches for a certain product, the similar products of different merchants tend to be arranged on the same page, and each product can only have the opportunity to display one picture, and can only rely on a single picture to attract the consumer's sight. The effect of the product packaging on the Internet is actually a comprehensive reflection of the printing effect, electronic effect and photographic effect. Therefore, the product packaging based on the network sales should be considered in the design when it is placed on the computer screen after being photographed and displayed. effect.

 

Change in packaging materials

 

In order to ensure that online shopping products are transported to consumers in a safe and long-distance journey, the online shopping package should be strong enough to prevent packaging breakage, leakage of contents, and loss during transportation; to prevent exposure, friction, vibration, etc. Damage or deterioration of goods caused by changes in air pressure and temperature; prevention of injury to operators or contamination of transportation equipment, ground equipment and other items. Therefore, in addition to adapting to the nature, condition and weight of the online shopping package, the packaging materials of the online shopping product must be neat and dry, without odor and oil stains; the outer surface of the package cannot have protruding nails, hooks, thorns, etc., and is easy to handle. , loading and unloading and placement. Therefore, in addition to the more reasonable structure of the online shopping package, the choice of packaging materials to be used must also consider a number of factors, in addition to the original packaging of the product, the appropriate packaging and filling according to the size, weight and characteristics of the shipment.

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